The Kerastase Chroma Captive Colour Range Launch

25 Jul

Last July 17 2012, Kérastase launched the most celebrated Kérastase Reflection Range at the Goose Station in Bonifacio Global City, they unveiled the Chroma Captive, a new hair care system enriched with the brand’s latest groundbreaking technology – Systéme Capture™ – to help protect colour intensity for up to 40 days,** while helping modern women(and men) achieve fashion’s most trendy-do. The new color range will contain Bain Chroma Captive (shampoo), Fondant Chroma Captive (conditioner) and Masque Chroma Captive (masque).

The Kérastase Reflection Chroma Captive range is suitable for all hair types, but specifically colour-treated hair, and aims to offer you top tone shine, heat tone protection and bottom tone intensity! The Reflection Chroma Captive was inspired by chromatic sciences enriched by System Capture for protection intensity and shine. These new products brought to you by the Haircare experts at Kérastase, are replacements for the Chroma Reflect range.

Sumptous Dinner Provided by The Goose Station owned by Celebrity Chef Rob Pengson.

Laura Charlton, Kerastase Media Advocate share to us her experience on using the Chroma Captive range. Laura, along with David Charlton owns a salon (David’s Salon),she personally tested the Chroma Captive range and according to her, the results were great and promotes added shine and vitality, the hair color definitely lasts longer.

Capture, fix, magnify for 40 days of colour perfection — Kerastase

 

THE SCIENCE OF COLOUR PERFECTION
Kerastase has always been termed “The Best Luxury Hair Care”. After seven years of research and 11 patents, L’Oréal in association with top colourists have developed a new innovation for coloured hair that magnifies, captures and fixes timeless color. Repeated brushing, heating, washing of hair plus the uncontrollable UV rays can demage your newly colored hair! Kérastase’s ultimate in colour protection, aims to minimise the impact of the three key causes of colour fade plus protect colour intensity for up to 40 days. Key ingredients in the technology include:  The Chroma Captive contains Linssed Oil (for shine), UV Filter + VItamin E (for reflect) and Zinc Gluconate, the Exlusive patented technology (for depth).

THE CHROMATIC PYRAMID — a science inspired by the Olfactive pyramid used in the world of fragrances

 

The Kerastase Chroma Captive Range

  • Bain Chroma Captive Php1,483.00  - The hair is left clean, soft and smooth with an unprecedented shine and a silky touch.
  • Fondant Chroma Captive Php1,693.00  – The hair fibre is left smooth and shiny, hair is replenished and color is brilliant and protected.
  • Masque Chroma Captive Php2,708  – Hair is smooth and silky, color has a superior shine.

Kerastase is available in all fine salons in the Philippines. Special Thanks to L’oreal Philippines, Ms. Glowie Ramiro-Robillo, Business Unit Manager of Kerastase Philippines and Ms. Maita Gaerlan, Kerastase Jr. Product Manager

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2 Responses to “The Kerastase Chroma Captive Colour Range Launch”

  1. Makeupguru July 25, 2012 at 7:10 pm #

    I love love love!!! Thanks for posting!

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